Helping
those
who heal.
Marketing that matters.
Healthy Marketing provides the tools needed for professionals in the healing arts to reach clients, grow their business, and elevate their ability to do good in the world.
Featured articles from our blog
Navigating the numbers: essential marketing metrics for wellness businesses
Do you want to have a better sense of whether or not your marketing investments are working for you? It’s time to get comfortable with essential marketing metrics. This has been one of my favorite blogs to write so far. In it, I’ve collected a few examples of essential metrics across a few key scenarios. I’ve also created a fictitious case study for each section, so you can start to see how the metrics coalesce as patterns and tell a story that points you toward better marketing decisions.
Should I pay for that? Make better marketing decisions with our 3-step framework
Years ago, I had a front-row seat to a high-stakes gamble at one of the world's leading tech giants. A colleague was orchestrating a marketing campaign, into which she channeled millions of dollars. Initially, the results were disheartening because the immediate return on investment was practically nonexistent despite a surge of interest from partners and potential clients. If you only measured success by immediate revenue, it appeared to be a colossal failure, but that would have been the wrong way to look at this campaign. Years later, the venture she invested in has grown into…
Essential daily, weekly, and monthly practices for wellness branding
Today’s blog is all about actionable practices to ensure your brand stays relevant and impactful on a daily, weekly, and monthly basis.
If you’ve been following along the last few weeks, I’ve shared a ton of tips on how to build and maintain a strong and consistent brand. We’ve spent time talking about how your brand voice, values, and message all contribute to how your audience perceives you. If you’re new here and want to improve your brand, this isn’t a bad blog to start with because it’ll contain links to other blog posts I’ve written as references so you can easily follow along and learn!